Dr. Charlie Seltzer

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Exploring the True Cost of Botox

How much does botox actually cost?

The cost of Botox varies based on several factors. Some MedSpas or injectors use a per-unit pricing model, while others charge per area injected. Per-unit charges can range from approximately $9 to $10 on the lower end, and $15 or more on the higher end. It's advisable to avoid opting for the lowest-cost providers, such as those offering deals on platforms like Groupon, as Botox results persist for 3-4 months. Once injected, the outcome cannot be reversed immediately. Choosing the wrong provider might lead to undesired results, and there's no immediate remedy; one has to wait for the effects to fade. Additionally, it's crucial to have an understanding of the typical number of units required for each desired injection area, as this varies widely. See below for common areas for Botox and the average number of units needed. 

Image 1:

In the provided image, three potential areas for Botox treatment are illustrated.

Image 1

The blue lines denote the frontalis muscle, responsible for horizontal lines observed when eyebrows are raised or during a surprised expression. The FDA-approved dosage for the frontalis muscle is 20 units.

The vertical pink lines situated between the eyebrows, known as the glabella, are commonly referred to as the "11's" and are noticeable during an angry facial expression. The FDA-approved Botox dosage for this area is typically 20 units, though it may vary based on the muscle's strength.

An important consideration is never to solely administer Botox to the frontalis muscles without treating the glabella region. This precaution is vital because the glabella muscles pull down, while the frontalis muscles pull up. Administering Botox solely to the muscles lifting the forehead may result in an unbalanced effect, causing a feeling of heaviness on the eyebrows due to the downward pull from the glabella.

The third area highlighted in the image is the small yellow line under the eye, often referred to as "the jelly roll." This becomes noticeable when some individuals smile, presenting what appears to be a slight "jelly roll" beneath the eye. Injecting 1-2 units in this region may reduce the appearance of this roll during smiling. However, as the dosage is minimal, the results may not last as long as in other areas, and candidacy for this treatment may vary among individuals.

Image 2:

The image below highlights four additional areas suitable for Botox treatment:

Image 2

*Yellow Area: Masseter Muscles*

The yellow area represents the masseter muscle, a recently emphasized region. Individuals experiencing TMJ, teeth grinding, or clenching may find benefits from Botox treatment in this area. The recommended dosage for each side can range from 10 to 30 units.

*Pink Lines: Crow's Feet*

The pink lines designate the commonly known "Crow's Feet." The FDA-approved Botox dosage for each side in this area is 12 units.

*Blue Dots and Purple Lines: Lower Face Lift*

The blue dots and purple lines denote two areas often treated in conjunction for lifting the lower face. The purple lines indicate the platysma bands, and injecting these areas collectively contributes to lifting the lower face. Aging can result in the descent of facial features, leading to the formation of "jowls." The platysma bands may require between 30 to 70 units of Botox, while the blue dots along the jawline consist of four injection points with approximately 2 units per injection (8 units per side).

Image 3:

The image below illustrates three distinct lower face areas suitable for Botox treatment:

Image 3

*Yellow Dots: Lip Flip*

  The yellow dots indicate the lip flip, a treatment gaining prominence as an alternative to lip fillers for those seeking a subtler enhancement. The lip flip involves four injection points with approximately 8-12 units.

*Pink Dots: DAO (Downturned Mouth)*

  The pink dots represent the DAO muscles, associated with a downturned mouth or colloquially known as an "RBF" or resting b*tch face. This area typically requires 4-6 units per side.

*Purple Dots: Chin (Mentalis Muscle)*

  The purple dots signify the chin or mentalis muscle. Sometimes, the chin exhibits a cobblestone appearance when the mouth is turned down, as depicted in the image above. Botox injections in this area reduce the cobblestone appearance. The chin and DAO muscles are often treated together, with the chin requiring a total of 4-8 units.

While the aforementioned areas are highlighted, it's essential to note that Botox can be utilized for various purposes, including treating excessive underarm sweating, migraines, and "Barbie Botox" for the trapezius muscles.

A few crucial considerations when contemplating Botox or planning for associated costs:

  • Botox injections should occur at a minimum interval of 3-4 months, totaling approximately 3-4 times per year.

  • Adequate dosage is crucial; too little Botox may result in results not lasting the full 3-4 months.

  • Seek an injector well-versed in anatomy, as each injected muscle has an opposing counterpart, and understanding the cause-and-effect of each injection is pivotal for optimal results.

  • Opting for the cheapest price is not advisable, as Botox cannot be reversed once injected. Quality and expertise should be prioritized over cost considerations.


Revitalize your natural beauty and regain confidence with Botox. Contact Dr. Charlie Seltzer Lifestyle Medicine today to schedule your appointment.